Brand Strategy Development

STEP 1

GATHERING AND IMMERSION

Category business info, trends, studies, business issues, unpacking structure and value-chain, finding studies, academic articles. Desk research Local category communication/marketing. Global category communication/marketing cases.

STEP 2

INSIGHT MAPPING

Mapping out the output from step 1. Emerging insights and isolating the network of ’real nuggets. Strategy story structure starts to become apparent. Creative strategy options start to emerge – here we isolate territories and creative strategy/rationale.

STEP 3

CREATIVE STRATEGY CONSTRUCTION

Refining, shaping, work shaping the big idea options with the core team. Drawing up the strategy flow and storytelling, cross referencing info from step 1 and 2.

STEP 4

PACKAGING AND STORYTELLING

Packaging everything gathered to date – category and corporate insight, marketing world, comms, translated into actual strategy and conceptual direction (THE BIG IDEA).

Conceptual Creative Development

Copywriting – Quality control will be in place to ensure that content is in line with clients subject matter.

Interviews – Our creative team will interview the necessary role-players in order to get a clear grasp of the content and information to be included.

Photography – Creation of an image library.

Graphic Design / Art Direction – This is where we start to get creative! The Pulz team of graphic designers will create visual templates.

Execution – During this step the artwork and the related content will be informed by approved concepts in line with brand CI.

Design will be conceptual in line with the theme and essence of the elements being designed, adhering at all times to Brand Corporate Identity guidelines.

Brand Architecture

Brand context (competition, target audience & growth objectives).
Positioning dimensions.
Creative development (Conceptual Art Direction & Copy Writing).
Corporate Identity and Messaging Application.
Positioning platforms (consumer preference / insights).
Integration.

Public Relations

OUR PR OFFERING INCLUDES:

We pull together an eclectic team of communication specialists with a hybrid of skills who get our clients talked about using the right content mix and messaging, in the right place at the right time.

Our offering is focused. We do strategy, we implement impactful media relations coupled with digital know-how to manage your reputatio. We monitor, we listen and we enhance.

Media Relations.
Issues and crisis management.
Public Affairs.
Digital and social media reach.
Content development including messaging.
Media training.

Digital - Websites & Social Media

Digital Asset Evaluation.
Digital Engagement Strategy.
Content Origination & Management Plan.
Social Media Strategy.
Digital Media Strategy and Buying Plan.

Event Management

CREATIVE SOLUTION/CONCEPT AND IDEATION

Unconventional creative, event and experiential engagement solutions.

PRODUCTION, TECHNICAL AND EXECUTION

SUSTAINABILITY, HEALTH AND SAFETY

Risk assessment, protocol, health and safety disaster management.

eMARKETING AND SOCIAL MEDIA

REPORTING AND ANALYTICS

Financial management, reporting and budget control.
Project plan and CPA schedule with detailed action points, deliverables and deadlines.
Status meetings/reports and feedback sessions.
Logistics and event collateral management and storage.
Post event/activation debrief and key learnings and recommendation report.

EXCECUTION

Audio visual and theatre productions.
Sound, lighting and technical solutions design.
Entertainment and performing artist management.
Speakers and programme director management.
Protocol and state guest management.
Event photography and videography.
Custom-made décor, event styling, set design and production.

MEETINGS, INCENTIVES, CONFERENCE AND EXHIBITIONS

Hospitality and incentive solutions.
Travel and ground transport management logistics. Inbound and outbound travel logistics.
Assistance in obtaining visas.
Negotiating of accommodation and travel rates. Venue bookings and liaison.
Facilitation and negotiation of tour package options.

TV, Radio, Out Of Home & Multimedia

Studio library music and origination.
Translations.
Jingle conceptualization.
Multimedia production.
Editing and sound engineering.
Final mixing.
Electronic graphic design.
Sound and Staging.

Skills Development & Leadership Coaching

Executive and Lifestyle coaching.
Leadership coaching.
Facilitation of transformation programs.
Performance Management and Strategic thinking.
Motivational Speaking.
Team-building interventions.